Bill McCaffray

When we first moved to Encinitas in 1998 from Seattle, we were looking to set new roots for our future family. It only took a year to know that Encinitas was where we wanted to raise our children and build our family legacy. Raising active kids in Encinitas was a dream, and this town is now part of them as they travel globally and represent the culture and people of Encinitas wherever they go.

In 2000, we launched Alliance MultiMedia right here in Encinitas. Since that time, we have created award-winning content and global events for many mainstream brands and delivered it through major networks. I look forward to offering ideas and helping execute on those ideas that bring the entire community together on the 101.

I love it when I walk across the 101 in Downtown Encinitas to my office, and it is full of energy, with residents, visitors, and businesses buzzing. With community events like Cruise Nights and Street Fairs, as well as amazing restaurants and boutiques, our community reflects the lifestyle and culture of Encinitas.

As amazing as our town and community are, we have far more to give. I intend to help this town further reach its potential and help the local businesses benefit from a vibrant, fun, and diverse downtown sector. We will help effectively market the 101 and put this unique community on everyone’s favorite list.

My Initiatives

• Protect the historical and cultural value that has been gifted to us by over a century of legacy residents and visionaries.

• Build the following and reverence for Encinitas, specifically 101 and its incredibly unique set of businesses with proximity to the beach and beach lifestyle.

• Bring tourism to 101 to support our local businesses to help grow without growing our footprint.

I look forward to the opportunity to give back to the town that has offered my family so much.