THE ENCINITAS 101 MAINSTREET BOARD OF DIRECTORS guide policy, funding and plan activities for the organization.  They are voted into their positions by the Encinitas 101’s members and serve a three year term.  The Board is comprised of business owners, residents, property owners and community activists eager to make a difference in our downtown.  They set the goals which then are carried out by the staff.

The Executive Officers include a Past President, President, Vice President, Secretary and Treasurer.  An additional nine members make up the full board.

Dave Peck, President

Coast Law Group

I love it when people ask me where I live.  Officially an Encinitas resident for over 15 years, I have been an Encinitan in spirit since my first visit to town at age 13.  It was then, during a YMCA sponsored “surfari”, that I saw firsthand what a special place this is.  Reef breaks…. boat houses…… a cool old theater….. a gold domed temple….. eclectic shops….. a real downtown with a historic highway running through it….. I knew immediately that one day I would call this town home.

Making a good thing even better, for over 7 years Encinitas has also been my place of business.  (Blessed are the days when I need not leave our city limits to work, play, shop, surf, eat or sleep.)  My partners and I have grown Coast Law Group to 20 full time employees and we cherish our location on Highway 101 – right across the street from Hansen’s.   Reflecting our firm’s commitment to our employees and our community, in 2012 Outside Magazine named CLG one of America’s Best Places to Work.  There should be no doubt that an office location in downtown Encinitas played a huge factor in achieving that honor.

Having practiced law for nearly two decades, I offer DEMA a skill set focused on both problem solving and advocacy.  This year I have been privileged to serve as lead litigator on behalf of YES! -Yoga for Encinitas Students, a non-profit association formed to protect the EUSD yoga program from an ill-advised (and much publicized) lawsuit.  In representing over 150 EUSD students and their families on a pro bono basis, we successfully defeated the lawsuit at trial and will continue our efforts during the inevitable appeal process.  In my non-lawyer life, I have been proud to serve as a coach for my 8 year old son’s Encinitas Little League team and as chief of his YMCA Adventure Guides tribe.

It is no secret that downtown Encinitas continues to face challenges.  Perhaps foremost among these is preserving the balance of vibrant dining/entertainment options while not sacrificing our unique and precious community character.  I believe DEMA can, and should, take a leadership role in addressing that challenge.  As a DEMA board member I will personally shoulder responsibility for maintaining open and clear communications within our community – my office door is open and I welcome both residents and business owners to stop by and chat.


Shawn Shamlou, Vice-President


I have been a Principal at Dudek, at Third and E Streets, for the past 14 years, and have been working in the environmental planning industry for 20 years with a keen interest in environmental, coastal, and historical issues. With a Master’s degree in environmental planning and membership in the American Institute of Certified Planners (AICP), I understand local planning regulations and interpretation of the City’s North 101 Corridor Specific Plan. I’ve been blessed to work closely with City planners and engineers on a variety of projects including the Pacific View School site, Scripps Encinitas Master Plan, and numerous others, and bring this working experience to the E101 Board of Directors.

I’ve lived in Old Encinitas since 1995 and my kids attend school within the EUSD. We spend much of our free time together surfing at the San Elijo campgrounds, or at the Little League fields, while enjoying the best tacos and restaurants in San Diego along 101. Our historic, award-winning downtown is in a class all to itself, and I am jazzed to bring my experience and enthusiasm to the DEMA Board. I greatly cherish the opportunity to serve the people of Encinitas on the E101 Board of Directors.

Favorite events:  Holiday Parade & Taste of MainStreet


Carolyn Cope: “I am Homey . . . Love my hometown!”

Carolyn Roy Cope, Secretary

McNeill House

One of the few locally born and raised citizens still in Encinitas, Carolyn attended all local schools graduating from San Dieguito High School in 1968. As a concerned community activist she has been a parent volunteer, Cardiff Chamber board member, volunteer of the year for DEMA twice and past president of the San Dieguito Heritage Museum. Carolyn is currently involved in the Rotary Club of Encinitas (14 years), served as the first Chairperson of the Commission for the Arts (1998-2002) and again recently was reappointed to that committee. She remains highly involved in the Sister City Program since its start in 1988, the Encinitas Historical Society, enjoys serving on the Holiday Parade Committee and is in her fifth year with the Leucadia Art Walk.

“As a business and property owner I have seen many changes in our downtown area and feel that I can add historical perspectives and help formulate visions for the future of our lovely downtown community.”



Shelly Sougias, Treasurer

Charlie’s Foreign Car Service

I am Shelly Sougias.  I own, along with my husband Charlie, son Niko, daughter Julia, Charlie’s Foreign Car Service.  I am a San Diego native and have lived in Encinitas for 35 years as well.

Downtown Encinitas is an awesome place to work and live.  I have watched downtown Encinitas blossom in the years to a beautiful city and I would like to contribute to make our community even better.

I am very excited about our downtown future.



John DeWald: “DEMA, a great tool to help create & maintain a vibrant downtown”

John Dewald, Director

Dewald & Associates

John DeWald is principle of John DeWald and Associates along with his partner Scott Kelly.  John DeWald and Associates is an environmentally conscious development/real estate investment group behind several innovative, lifestyle communities and developments including Pacific Station, a mixed use, transit oriented project in Encinitas CA, and Serosun Farms, an agriculture preservation development in the Chicago area.

John DeWald & Associates’ goal is to create innovative communities and living that is environmentally responsible. Based in San Diego area, the firm provides investors the opportunity to participate in a variety of unique and successful real estate ventures. Known for visionary approaches, John DeWald & Associates has developed upscale, custom single-family residences, distinctive condominium properties and innovative mixed-use, lifestyle developments.

Mr. DeWald grew up in the Midwest, moved to the San Diego area in the mid 80’s and now lives in Cardiff, CA.  His educational background is diverse and includes Biology, Chemistry, Civil Engineering and Business.  He has worked in the environmental field managing environmental labs and engineering groups and in the information technology arena running software engineering companies and as CIO for a midsize technology company.  For the past eight years he has been involved in real estate development.

Favorite Event:  Safe Trick or Treat
Bev GoodmanBev Goodman, Director

Coast Hwy Traders

I have been an active business owner in Downtown Encinitas for the last 21 years. I opened my store ,Coast Hwy Traders in 1996 in the heart of downtown. Two years later I joined the DEMA board and I am a past president. I would like to return to the board because I am very excited about what a great town we have become.

I love that we are considered the best old fashioned beach town in the USA. I want to keep it that way. I am not for chain retail stores coming into downtown. I want to keep our downtown unique and vibrant without any large developments. I believe a great downtown blends restaurants, beaches, stores and nightlife into a viable, healthy, fun place to live.



jarrod Jarrod Harms, Director

Detour Salon

I am thrilled to be a part of the downtown community of Encinitas. As a business owner on the main drag, I get to see all walks of life that make up our vibrant community. Embracing and encouraging diversity is what makes life fun.  With that in mind, my partner and I bought the iconic Detour Salon & Store in 2009. We have been fortunate to be a part of something so exciting.

I have been in the beauty business for more than 20 years as a stylist, a sales person, educator, product development, and salon owner.  My experiences on the road with major corporations were life-changing. Yet, through my travels nothing felt like home like north county. During that time I was a part of three corporate buyouts, which, one might see as a negative. However, I learned that while keeping a respect for and honoring the past is important, it is just as important to make that past an integral part of an innovative future.

Having had the opportunity to meet other like-minded community and business leaders I’m very excited to bring this awareness to our downtown, helping to contribute to a future that is relevant, exciting and authentic to the Encinitas experience.



Doug Long 2x3

Doug Long, Director

Bert’s Plumbing

I am Doug Long, I own and have operated Bert’s Plumbing, a downtown Encinitas staple, since 1974.  I   have been a long time civic volunteer, helping with projects at the San Dieguito Boys & Girls Club, YMCA, San Dieguito High School,  La Costa Canyon High School, and the Encinitas Heritage Museum, to name a few.  I have sponsored many sports teams over the past 39 years including Girls softball, Little League, and soccer.

I have served on several civic committees and boards.  I am the immediate past president of the Downtown Encinitas Mainstreet Association and serve on the Encinitas Preservation Association board. I also served as chairman for the Encinitas Parks & Recreation Commission.

I strongly believe in civic duty and because of that, I strongly believe in what DEMA does for our downtown.  If re-elected, I will work to make sure that DEMA continues its preservation and promotional efforts in our downtown

Lorraine Telnack Soulscape

Lorraine Telnack

Lorraine Telnack, Director 


I have called Encinitas my home for the past 15 years, and Downtown Encinitas has also been where I have been lucky enough to work the entire time. I bought SoulScape 10 years ago (formally Heaven On Earth) after working there for 5 years and have never looked back. I am grateful everyday that I get to be part of an amazing downtown that is a tight knit community and reflects our small town values.

Personally, I have been actively involved in my daughter’s elementary school for the last 7 years, and through my business love to support all the schools and non profits in and around our city by donating items and gift certificates for their gift baskets, auctions and fundraisers.  I have been a long term sponsor of local events like the Full Moon Poetry Slam, hosting local authors for book signings, selling tickets for concerts and donating to various charities such as the Susan B Komen 3-day, the Community Resource Center, Planned Parenthood, Greenpeace and many more.

My husband, daughter and I love to enjoy everything our city has to offer, from playing at our local beaches and visiting the libraries, to walking each and every street fair.  I am looking forward to being more involved at DEMA, and being part of the planning of our main street’s activities.

Tom Cozens, Director

Sea Coast Exclusive Properties

Community service has always been a priortiy.  I was first exposed to it as a kid hanging out at Moonlight Beach.   I was inspired by the BBQ’s at the beach that were built by members of a local service club.  Those BBQ’s taught me that if the community needs something the most efficient way to get it done is by the effort of a dedicated group of volunteers.

I have served on several non profit boards including the EPA, SDHM, and Encinitas Rotary.  Although it will be a very tall order, I would love to be part of an effort that finally solves the downtown parking problem.  Short of that I want to help preserve the character of our community while enhancing local businesses.  To me these are not mutually exclusive goals.  In fact they are synergistic.

We are nearing the end of the construction of our new home by Cottonwood Creek Park where I walk by a quote from Annie Hammond my great grandmother who arrived in Encinitas in 1883.  I look forward to dedicating more of my time to the betterment of Olde Encinitas.



Bart Smith, Director

DZN Partners

Bart Smith is the Principal Architect of the Architectural Firm DZN Partners. DZN Partners has been providing Architectural services to the Encinitas and North San Diego County Coastal area from an office on Second Street in Encinitas for over 25 years. He has provided architectural services for many downtown merchants and a number of Encinitas community groups.

Bart was on the E101 Board from 1994 to 2014 and is a past president. He also continues to serve on the E101 façade grant committee and is a past chairman of the committee. Bart is the President of the Encinitas Preservation Foundation and is a Past President of the Palomar Chapter of the American Institute of Architects and Del Mar-Solana Beach Rotary Club.

An Encinitas resident, Bart is committed to Encinitas and the Downtown area in particular, and remains very active as a steward for the future while working to maintain our unique identity and character.
Haven Dunn, Director

D Street Bar and Grill

For more than fifteen years I have been a local resident of Cardiff, Encinitas and Leucadia. Since 2006, I have been a General Operations Manager/Partner of D Street Bar & Grill in Encinitas. I have worked very hard to make D Street a business Encinitas can be proud of and a positive presence on our Encinitas main street.

I have helped to clean up our local streets and beaches and worked with our resident neighbors to keep our main street vibrant and our neighborhoods safe. I have been active with Surfrider in beach clean-up efforts. My business regularly donates to and supports our local schools and sports teams. I frequently attend Encinitas City Council meetings and actively support and donate to E101.
I pride myself on being outgoing and respectful of others. I manage a 50-employee business, where problem-solving and healthy conflict resolution is necessary and common. When there are disagreements or misunderstandings, I mediate and problem solve. I believe my experience working with others to find solutions to problems and issues, where respect, compromise and negotiation are necessary, is a key component that I can offer to the E101 board.
As a successful, long-term and highly-visible local business owner, I have the best interests of our community and our environment at heart. Encinitas is my home and the source of my livelihood. I am ready to offer my energy and experience to the E101 board to bring people together to make our community an even better place to live and do business. Working together, I have no doubt that we can continue moving Encinitas forward to a bright, prosperous, and healthy future.
Emily Hart, Director


Encinitas is my home, where I work, where I have fun, and where I am raising my kids. I am a Marketing Manager at Dudek, our largest Encinitas-headquartered business. I also currently serve on the Sharp Mary Birch Patient and Family Advocacy Council and am an active member (previous board member) of the Association of Environmental Professionals. It’s important to me to actively participate in groups that enrich our community and E101 directors and staff are some of the most creative, intelligent, and passionate Encinitas citizens around. We are deeply invested in Encinitas’ culture/character, responsible growth, and conscious economic success.

As a director of the Encinitas 101 Board, my goal is to help our community grow and develop with our character, people, and local businesses in mind. I’m always excited about getting to know our community members better and introducing them to what our dynamic, fun, focused organization can do to help businesses. I’m proud of the events, actions, and efforts E101 brings to our main street that increase revenue and awareness about our sweet little spot on the coast. I encourage business owners and local folks to reach out to us and find out how you can be involved with and benefit from E101. I look forward to getting to know you and seeing you at our next event!