The Encinitas 101 MainStreet Association represents the businesses and community members in Downtown Encinitas for the purpose of promoting and enhancing our beautiful community as a vital, safe and unique place for shopping, dining, and cultural experiences.


We are committed to building and nurturing partnerships with business owners, community members, our city government, and other community organizations to improve and enhance the quality of life in our community.


Encinitas 101 MainStreet’s mission and mantra are dedicated to the Historic Preservation and renewal of Historic Downtown Encinitas – A place to Live, Work and Play. We are a Non-Profit organization and a proud member of the National Association of MainStreet Cities.

The Association, with approximately 200 members is managed by a Board of Directors elected by the membership.  Our Executive Director, Thora Guthrie, works on behalf of the Board and its members.  The Board establishes policy, while the Executive Director is engaged in carrying out the policy.