DEMA Wins Awards for Holiday Parade Entry
December 2011 – This year’s Holiday Parade theme was “Encinitas 25- Celebrating our Beginning,” celebrating the City’s 25th   anniversary of incorporation and DEMA won the following awards: 3rd Place for Best Use of Lights 3rd Place for Best Use of Theme 2nd Place Overall Congratulations to John DeWald for designing our...
Read MoreCome Visit, Enjoy
Encinitas is truly a place of beauty and wonder. Welcome to our community. This is Historic Encinitas, a classic Southern California beach town, where people enjoy the simplinspired by nature and respect our cultural heritage. We support the arts. These are the shared values that hold us together. It  is what keeps us dynamic and strong. The Downtown Encinitas MainStreet (DEMA) is an organization of business owners and residents who have helped turn Historic Downtown Encinitas, into a fertile ground for creative pursuits. Our mission is to promote and protect our most treasured...
Read MoreL8 NITE THURSDAYS
Who: DEMA and The Lumberyard present Thursday evenings with Santa Claus What: L8 Nites in downtown Encinitas is a holiday shopping event with over 35 stores staying open late, offering discounts & treats, live music, and free visits with Santa Claus in the Center Courtyard of the Lumberyard When: Thursday, December 15th, and 22nd from 5pm-8pm Where: Along South Coast Hwy 101 between Encinitas Blvd & J Street Come to downtown Encinitas and visit Santa at the Center Courtyard of the Lumberyard. Santa will be checking if you have been naughty or nice from 5:30pm-7:30pm. Santa is just...
Read MoreMerchants Stay Open Late for Holiday Shoppers
December 2011 – Have you ever raced to your favorite shop in downtown Encinitas after work only to find that the doors were locked and the lights were out? Most small businesses are working hard to serve customers but staying open after traditional working hours is a stretch for some. However, DEMA is celebrating the second year of “L8 Nite Thursdays” which allows supporting local retailers even more convenient. Each Thursday throughout the holiday shopping season, over 40 retail outlets will stay open until at least 8 p.m. “Almost everyone downtown will be open late,”...
Read MoreHomegrown Pumpkins Highlight Downtown Halloween Tradition
November 2011 – The ghouls and goblins, pirates and princesses and more than a few local characters were on hand to celebrate a Safe Trick or Treat in downtown on Halloween night. A longtime tradition sponsored by the Downtown Encinitas MainStreet Association, the event has grown with support from local merchants. Children of all ages dressed for the occasion and participated in games and crafts at the Lumberyard while listening to a children’s band courtesy of the 101 Artists’ Colony. Many families have made celebrating Halloween downtown a tradition for various reasons. “Our...
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