News

News

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Peder Norby Leaves Encinitas

July 2013 Dear Mayor, Deputy Mayor, Council Members and MainStreet Directors, Thank you for the wonderful opportunity to work for the citizens of Encinitas the past 16 years, the last six as the Hwy 101 Corridor Coordinator. I am and will always be, extremely grateful to current and past council members, city staff, property owners, merchants, investors, volunteers and most importantly to all the citizens of Encinitas for the opportunity to work professionally in this great city! I am choosing to end my contract, consistent with the terms therein, with the city of Encinitas. I am doing so with a heart filled with warmth and joy, and with great admiration and appreciation for all that is past, present and that lay in the future for this great city. Encinitas is a special place on this earth, with a diverse and engaged citizenry that cares deeply about their city and communities, a truly exceptional city. I have accepted an opportunity that is very exciting for myself and my family, one that enables me to work in the fields of interest that are most closely aligned with my core beliefs of “Relocalization” and “Sustainability.” Encinitas and its citizens will forever hold a large and special place in my heart.

With gratitude and thanks,

Peder Norby

Greatest Tasting Adventure Ever

Greatest Tasting Adventure Ever

The Downtown Encinitas MainStreet Association is pleased to present the 24th Annual Taste of MainStreet on Tuesday, August 20th from 5:30pm-8:30pm. Treat your taste buds to food samples from 34 restaurants, and quench your thirst with wine and beer served at 16 Sip Stops. Pause along the way to enjoy live music at multiple venues.

Buy Your Ticket

Buy Your Ticket

Tickets go on sale July 26 here online and at the Encinitas 101 office (818 S. Coast Hwy 101). Advance tickets are just $35 for food, wine and beer (for those 21+) or $25 for food only. Same day tickets (if available) are an additional $5. All tickets must be picked up on the day of the event, not before. See locations below. Tickets are limited to 1000 and this event usually sells out early, so buy yours soon! If you are unable to get a ticket, we invite you to come downtown, mingle with your friends, listen to some good music playing at several venues along the coast highway and enjoy a meal at any one of our featured restaurants. Click Here For More Information.

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Between Worlds Art Exhibit – A Look Into The Mystery And Multi-Dimensions Of The Universe By Local Artist, Y. Victoria Granados

July 2013—Downtown Encinitas Mainstreet Association (DEMA) will feature the work of local artist, Y. Victoria Granados. The exhibit, “Between Worlds,” will include oil, acrylic and mixed media. The opening wine reception will be held on Saturday, July 20 from 6 P.M. to 8 P.M.

Victoria has been creating and experimenting with the fine arts since childhood. She approaches art as a journey into the unknown and has come into her own unique style. Leading with the soul and intuition, her intriguing artwork takes the viewer into the realm of mystery and multi-dimensions of the universe. For More Information Click Here!

DEMA People

Treggon Owens, President  "I live & breathe Encinitas"

Treggon Owens, President “I live & breathe Encinitas”

Treggon Owens, President

Tregtronics

I grew up in Encinitas, on a flower farm off of Crest Drive.  I graduated from San Dieguito High School in 1992.  I worked all through high school as a real estate appraisal assistant, driving the county, getting to know the entire community by taking pictures of houses and their views. I was an avid gamer, and subsequently pursued a career as a video game developer.  I worked to bring video game products to market, and was able to get a game published in 1996, while attending SDSU’s electrical engineering department.

Video games caused me to switch my focus to Physics, and the simulation of the real world.  I obtained Bachelors in Computational Physics from SDSU in 2000, while working and pursuing gaming and technical consulting.  Upon graduation I went to work for my college mentor, Dr. Lowell Burnett at Quantum Magnetics in San Diego.  I pursued the field of Magnetics, and the detection capabilities of that field. During 9/11, I was working on airport security devices, and this led to a career developing products for the government to detect the bad guys.  The last sensors I worked on were made of the smallest hand fabricated holes in the world, on a nano-scale.  I led a team of individuals at Electronic Biosciences, for DARPA. This burned me out.  I left my cubicle life in 2008 to pursue Tregtronics full time; and to spend more time with my son and daughter.  Using my years of government contract experience, my wife and I wrote a proposal to take over the Moonlight Beach Concession Stand.  In February 2009 we were awarded the contract. My wife and I run a baby gift website, the concession stand, and I run a technical consulting business that produces websites.  I think my years of creative problem solving, mixed with my ability to interact with the government will be an asset to DEMA’s board of directors.

- See more at: http://www.encinitas101.com/down_town_mainstreet_association/board/#sthash.qDTt5AG4.dpuf

 

Peder Norby

Vice-President:  John DeWald

Vice-President: John DeWald

Dewald & Associates

John DeWald is principle of John DeWald and Associates along with his partner Scott Kelly.  John DeWald and Associates is an environmentally conscious development/real estate investment group behind several innovative, lifestyle communities and developments including Pacific Station, a mixed use, transit oriented project in Encinitas CA, and Serosun Farms, an agriculture preservation development in the Chicago area.

John DeWald & Associates’ goal is to create innovative communities and living that is environmentally responsible. Based in San Diego area, the firm provides investors the opportunity to participate in a variety of unique and successful real estate ventures. Known for visionary approaches, John DeWald & Associates has developed upscale, custom single-family residences, distinctive condominium properties and innovative mixed-use, lifestyle developments.

Mr. DeWald grew up in the Midwest, moved to the San Diego area in the mid 80’s and now lives in Cardiff, CA.  His educational background is diverse and includes Biology, Chemistry, Civil Engineering and Business.  He has worked in the environmental field managing environmental labs and engineering groups and in the information technology arena running software engineering companies and as CIO for a midsize technology company.  For the past eight years he has been involved in real estate development.

Favorite Event:  Safe Trick or Treat

- See more at: http://www.encinitas101.com/down_town_mainstreet_association/board/#sthash.C2wnQ2Nm.dpuf

 

Don Taylor

Don Taylor

Don Taylor, Treasurer 

Regents Bank

I have enjoyed my tenure as first a member and now the Treasure of the Downtown Encinitas Mainstreet Association board of directors.  I would like to continue to serve you as a DEMA board member because I believe I have energy and experience and have learned much about DEMA and downtown over the past years.  I am extremely proud with the improvements that have happened in the downtown over the past years and believe DEMA is part of the reason for many of them.

Favorite event: Taste of MainStreet

- See more at: http://www.encinitas101.com/down_town_mainstreet_association/board/#sthash.C2wnQ2Nm.dpuf

Regents Bank

I have enjoyed my tenure as first a member and now the Treasure of the Downtown Encinitas Mainstreet Association board of directors.  I would like to continue to serve you as a DEMA board member because I believe I have energy and experience and have learned much about DEMA and downtown over the past years.  I am extremely proud with the improvements that have happened in the downtown over the past years and believe DEMA is part of the reason for many of them.

 Favorite event: Taste of MainStreet

- See more at: http://www.encinitas101.com/down_town_mainstreet_association/board/#sthash.C2wnQ2Nm.dpuf

The 6 Most Important Miles

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101 History

ENCINITAS, in the coastal North County San Diego region, is still considered by many to be an “unspoiled and unchanged reminder of the era of Hwy 101.” The downtown area is reminiscent of the quiet, natural beach towns that existed prior to World War II and has the feel of earlier times, retaining its beachy, artsy, Hwy 101 culture. But in the 21st Century, it also has the bustle and boom of top retail shops, fine dining and cultural events and attractions that bring visitors from all over the region. The downtown district, defined by its borders with the Pacific Ocean to the west, Encinitas Boulevard to the north, Vulcan Avenue to the east and K Street to the south has stories to tell about its past, present and future that are defined by its natural resources and buildings. The current route through the Downtown Encinitas district uses the historic Coast Hwy 101, which was succeeded in the mid-1950’s with the construction of the 800-mile long Interstate-5, the most important highway in California, connecting the state from the rural extremes of the north to the vastly populated urbanscape of the south. Regardless, the “old highway” remains home to the culture of the past and innovation of the present and future. The earliest structures date back to the 1880s, but the most prolific decade of construction was the 1920s, after water became available from Lake Hodges Dam and ushered in new prosperity. When the stock market crashed in October of 1929, the cheerful optimism of that period faded abruptly and it would be years before the economy rebounded. But in true Encinitas spirit, those hard times fostered a neighbor-helping-neighbor mentality and the community as a whole remained optimistic. Click Here to Read More.

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Contact Us6 most important miles

We are open for business during the regular hours of 9 am – 5 pm, Monday through Friday, 10 am – 6 pm, Saturday.

Address: 818 S. Coast Hwy 101 Encinitas, CA 92024 Email: info@encinitas101.com. Phone: 760-943-1950 Fax: 760-943-1977. We hope to see you in the neighborhood where we LIVE, WORK and PLAY For more contact information Click Here.

May 16, June 20, July 18, August 15 & September 19.

The streets of Downtown Encinitas will be rockin’ and rollin’ when Encinitas Classic Car Nights comes to Downtown Encinitas May through September. The third Thursday of each summer month from 5:30 to 7:30 pm, hot rods, Woodies and other classic and vintage cars will line S. Coast Highway 101 from D Street to J Street. These beauties will be parked in dedicated lots, along the Hwy 101 and on side streets. This year’s series will have numerous dedicated lots for car clubs! We will have live music at two venues: SMOG Test Only and The Lumberyard Courtyard.

Click Here For More Info!

A weekly farmer’s market focusing on local organic farm fresh produce

Every Wednesday Rain or Shine 4pm-7pm October through April 5pm-8pm May through September Parking lot B 600 s Vulcan Ave, Corner of E and Vulcan Encinitas will be getting a new farmer’s market. The downtown Encinitas MainStreet Association has been working for over a year on the new Encinitas Station Certified Farmer’s Market Project. The market is intended to fill the need for a mid week farmers market in Encinitas. DEMA has a long history coordinating farmer’s market but unfortunately the proper location has not been available until now. Click Here to Find Out More!

The Downtown Encinitas MainStreet Association is pleased to present the 24th Annual Taste of MainStreet on Tuesday, August 20th from 5:30pm-8:30pm.  Treat your taste buds to food samples from 34 restaurants, and quench your thirst with wine and beer served at 16 Sip Stops.  Pause along the way to enjoy live music at multiple venues.

Tickets are available here online (Click Here) and at the DEMA office (818 S. Coast Hwy 101).  Advance tickets are just $35 for food, wine and beer (for those 21+) or $25 for food only.  Same day tickets (if available) are an additional $5.   One ticket per person.  No sharing.  No refunds.

Tickets are limited to 1000 and this event usually sells out early, so buy yours soon! If you are unable to get a ticket, we invite you to come downtown, mingle with your friends, listen to some good music playing at several venues along the coast highway and enjoy a meal at any one of our featured restaurants.

For a list of participating Sip Stops and Eateries, Click Here.

Sunday, November 24, 2013 Premier Holiday Shopping and Entertainment Tradition

EVERY NOVEMBER, for two decades, the Downtown Encinitas MainStreet Association has played host to a premier street fair – The Fall Festival. This festival, previously known as the Poinsettia Festival, is a ready-made bazaar for holiday shoppers and weekend fun seekers. Come to the fair Sunday, November 24, from 9:00 a.m. – 4:00 p.m.

For more information Click Here.