DEMA Board of Directors Opposes Prop A

DEMA Supports the City Council in Their Unanimous Opposition to Prop A

The Board of Directors of the Downtown Encinitas Mainstreet Association (DEMA) has voted to support the City Council in their opposition to Prop A ( the Right to Vote initiative .  PROP A will be the only item on the ballot in a special […]

City of Encinitas, Encinitas 101 Association & SDG&E Arbor Day Planting Event in Downtown Encinitas

May 2013 –  In celebration of the City of Encinitas’ Second Year as a “Tree City USA” and in collaboration with Encinitas 101 Association and San Diego Gas and Electric an Arbor Day Celebration on May 25, 2013 will include planting trees on the 800 block of Second Street in downtown Encinitas with our local […]

By |April 27th, 2013|ENCINITAS 101 JOURNAL, Press Releases|0 Comments

Come Visit, Enjoy

This is Historic Encinitas, a classic Southern California beach town, where people enjoy the simple inspired by nature and respect our cultural heritage.  We support the arts.  These are the shared values that hold us together.  It  is what keeps us dynamic and strong.

The Downtown Encinitas MainStreet (DEMA) is an organization of business owners and […]

By |February 20th, 2013|ENCINITAS 101 MAINSTREET, FEATURED|1 Comment

A Gift to the Streets: New Banners of Downtown Encinitas Landmarks on Hwy 101

December 2012 – In an effort to dress up its coastal corridor, the Downtown Encinitas MainStreet Association (DEMA) will be hanging new banners depicting downtown landmarks this week.  They will be up in time for visitors to enjoy during the Holiday Parade.
 DEMA commissioned local artist, Jim McConlogue, to create six iconic scenes including the La […]

By |December 7th, 2012|ENCINITAS 101 JOURNAL, Press Releases|0 Comments


Bobby Virk  /  Moonlight Beach 7-Eleven
As the owner of the Moonlight Beach 7-Eleven, I have become deeply involved within our downtown Encinitas Community.  My history is grounded in San Diego County.   I attended UCSD as an undergraduate, followed by SDSU for an MBA.  I am in the downtown daily as a customer and a merchant, […]

By |August 2nd, 2012|ENCINITAS 101 MAINSTREET|0 Comments

DEMA Wins Awards for Holiday Parade Entry

December 2011 – This year’s Holiday Parade theme was “Encinitas 25- Celebrating our Beginning,” celebrating the City’s 25th    anniversary of incorporation and DEMA won the following awards:

3rd Place for Best Use of Lights

3rd Place for Best Use of Theme

2nd Place Overall

Congratulations to John DeWald for designing our entry.

By |December 21st, 2011|ENCINITAS 101 JOURNAL, ENCINITAS 101 MAINSTREET|0 Comments


Who: DEMA and The Lumberyard present Thursday evenings with Santa Claus

What: L8 Nites in downtown Encinitas is a holiday shopping event with over 35 stores staying open late, offering discounts & treats, live music, and free visits with Santa Claus in the Center Courtyard of the Lumberyard

When: Thursday, December 15th, and 22nd from 5pm-8pm

Where: Along […]

By |December 12th, 2011|Press Releases|0 Comments

Ring in the New Year with a Healthier Body and Mind

December 2011 – How many people can count the number of resolutions they’ve made as the New Year dawns on one hand? Not many. For most of us, we have to use all our fingers and toes to keep track of the numerous promises to get in shape, eat healthier, lose weight, quit smoking and […]

Annual Festival Encourages Local Shopping

November 2011 – Who said shopping for the holidays had to start after Thanksgiving and be stressful and hectic? That was certainly not the coastal vibe as thousands of people visited downtown on Nov. 20 despite the gloomy weather to enjoy the entertainment and shopping opportunities at the Annual Fall Festival.

Sponsored by DEMA, the festival […]

Merchants Stay Open Late for Holiday Shoppers

December 2011 – Have you ever raced to your favorite shop in downtown Encinitas after work only to find that the doors were locked and the lights were out? Most small businesses are working hard to serve customers but staying open after traditional working hours is a stretch for some.

However, DEMA is celebrating the second […]

By |December 1st, 2011|ENCINITAS 101 JOURNAL, ENCINITAS 101 MAINSTREET|0 Comments